Session 12E

Mercado Libre: Developing a Data Driven Culture

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MercadoLibre, Inc. hosts the largest online commerce and payment ecosystem in Latin America, with more than 55million buyers an 19 purchases taking place every second. To improve the customer experience, the e-commerce giant has the goal of enabling all of its more than 15,000 employees to access and analyze data, enhance the application of machine learning, generate an analytical culture, and therefore, give more and more value to the data. In this session, I will talk about the key components, technological and human, we had to develop in the organization to carry out the deployment of this data driven culture strategy.



Sr. Director of Business Intelligence, Mercado Libre


View our complete list of 2021 speakers here.