Session 4E

Banorte’s Data Transformation Journey: How Data Science Has Yielded Massive ROI

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There are high expectations about data initiatives across different industries. However, too often results are disappointing and produce a backlash against transformational efforts. This talk will delve into Banorte’s journey into a data enhanced organization with data science projects delivering net revenues of 4 billion USD during the past six years. There will be a discussion on how to design a data science team to deliver extraordinary ROI, how those results are measured and what type of initiatives create more value.

Speaker

Jose Murillo

Chief Analytics Officer, Grupo Financiero Banorte

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View our complete list of 2021 speakers here.