Session 4E

Banorte’s Data Transformation Journey: How Data Science Has Yielded Massive ROI

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There are high expectations about data initiatives across different industries. However, too often results are disappointing and produce a backlash against transformational efforts. This talk will delve into Banorte’s journey into a data enhanced organization with data science projects delivering net revenues of 4 billion USD during the past six years. There will be a discussion on how to design a data science team to deliver extraordinary ROI, how those results are measured and what type of initiatives create more value.


Jose Murillo

Chief Analytics Officer, Grupo Financiero Banorte


View our complete list of 2021 speakers here.