Sonya Crosby, Westpac New Zealand

Sonya Crosby, CDO, Westpac New Zealand

Sonya is Chief Data Officer for Westpac New Zealand, responsible for driving the strategic direction of Westpac New Zealand’s data quality and maturity, enabling business transformation and a differentiated customer experience.  Sonya has a strong background in digital innovation, harnessing new technologies to deliver new value, most recently as General Manager of Everyday Banking at the Bank of New Zealand and prior to this as the Chief Innovation Officer at SkyCity Entertainment Group where her role focused on creating new value across core, adjacent and breakthrough horizons.  Other roles include GM Digital Innovation at Fonterra Group, Managing Director at Datamine and Senior Executive Marketing & Communication roles in both Australia and New Zealand.  Sonya achieved Fellow of the UK Chartered Institute of Marketing, is a NZ CIO100 Alumni and current Vice Chair of the NZ Tech Leaders Executive.

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